Trend driven mass beauty for every eye, lip and face >
ABOUT E.L.F. BEAUTY
We build brands designed to disrupt industry norms, shape culture and connect communities through positivity, inclusivity and accessibility. Our products are clean, cruelty-free and offer unparalleled quality for price.
Our Values
Our consumers inspire and inform us. They are the reason we’re here and at the heart of everything we do.
In our actions and words, we lead with honesty and integrity. We don’t take shortcuts.
We treat each other with respect and leverage each other’s strengths. We are open, honest and direct in the spirit of helping the team succeed.
Consumers know us by what they see, touch and experience. Execution matters and we are passionate about doing things well and with speed.
OUR SUPERPOWERS
OUR PURPOSE
Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company.