ABOUT E.L.F. BEAUTY

We build brands designed to disrupt industry norms, shape culture and connect communities through positivity, inclusivity and accessibility. Our products are clean, cruelty-free and offer unparalleled quality for price.

Our Values

DELIGHT OUR CONSUMER

Our consumers inspire and inform us. They are the reason we’re here and at the heart of everything we do.

DO THE RIGHT THING

In our actions and words, we lead with honesty and integrity. We don’t take shortcuts.

WORK TOGETHER TO WIN

We treat each other with respect and leverage each other’s strengths. We are open, honest and direct in the spirit of helping the team succeed.

EXECUTE WITH SPEED AND QUALITY

Consumers know us by what they see, touch and experience. Execution matters and we are passionate about doing things well and with speed.

OUR SUPERPOWERS

superpowers-1
PREMIUM QUALITY
superpowers-2
CLEAN
superpowers-3
CRUELTY-FREE
superpowers-4
ACCESSIBLE PRICES
superpowers-5
UNIVERSAL APPEAL

OUR PURPOSE

Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company.

By standing with every eye, lip, face and paw, we commit to creating a culture internally—and in the world around us—where all individuals are encouraged to express their truest selves and empowered to succeed, and where we do the right thing for people, the planet and our furry friends.