iLL Wayno Releases New Video “Eyes. Lips. Face. (e.l.f.)” Feat. Holla FyeSixWun in Partnership With e.l.f. Cosmetics
Dec 16 2019
“Eyes. Lips. Face. (e.l.f.)" Receives Over 4 Billion TikTok Views
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191216005202/en/

A still from the “Eyes. Lips. Face. (e.l.f.)” music video (Photo: Business Wire)
Watch “Eyes. Lips. Face. (e.l.f.)”: https://elfcosmetics.com/eyeslipsface
e.l.f. originally created the music to amplify its core DNA – e.l.f. is for every eye, lip and face. They launched the song in October as part of the #EyesLipsFace TikTok challenge, which quickly became the biggest branded TikTok campaign in history: people created over 2.8 million videos, including celebrities like Ellen DeGeneres, Terry Crews, beauty influencer James Charles and more. The music quickly became a global sensation, hitting #4 on Spotify’s Global Viral chart, as users added it to over 200,000 Spotify playlists. Last week, the #EyesLipsFace challenge passed 4 billion views on TikTok.
“From the beginning we set out on a mission to unleash the brand’s innate renegade spirit,” said Kory Marchisotto, e.l.f.’s Chief Marketing Officer. “A ground-breaking TikTok campaign, a viral chart topping song, and now the release of a music video in partnership with Republic Records is an illustration of our ability to break the rules of beauty.”
To create the music and the TikTok challenge, e.l.f. tapped
GRAMMY Award-winning and nominated iLL Wayno is a producer, composer, musician, songwriter, artist and musical prodigy. Growing up in
When Movers+Shakers called iLL Wayno to develop “Eyes. Lips. Face. (e.l.f.)” he brought in a fresh voice, Holla FyeSixWun, and together they created a sound that the world loved. After millions made TikTok videos using their music, now Holla and Wayno star in the official “Eyes. Lips. Face. (e.l.f.)” music video.
About e.l.f. Cosmetics
Since 2004, e.l.f. has made the best of beauty accessible to every eye, lip and face. We make high quality, prestige-inspired cosmetics and skin care products at an extraordinary value and are proud to be 100% vegan and cruelty-free. As one of the first online beauty brands, e.l.f. has a passionate social following, national distribution at leading retailers such as Target, Walmart, and Ulta Beauty, and a growing international presence. Learn more by visiting www.elfcosmetics.com.
About Republic Records
A division of Universal Music Group, the world's leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Black Sabbath, Florence + the Machine, Hailee Steinfeld, James Blake, James Bay, John Mellencamp, Julia Michaels, Kid Cudi, Liam Payne, Of Monsters and Men, Post Malone, Seth MacFarlane, Stevie Wonder, Taylor Swift and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings (The Avett Brothers), Boominati Worldwide (Metro Boomin), Brushfire (Jack Johnson), Casablanca Records (Tïesto), Cash Money (Drake, Jacquees, Nicki Minaj), Hollywood Records (Sofia Carson, Zendaya), Lava Records (Greta Van Fleet, Jessie J, Lorde), Monkeywrench (Pearl Jam), XO (The Weeknd, Belly, NAV),Young Money (Drake, Lil Wayne, Nicki Minaj), Roc Nation (Jaden Smith, Justine Skye), among others. Republic also maintains a long-standing strategic alliance with country powerhouse Big Machine Records, and Universal Music Latin Entertainment. In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey, SING), Fox TV (Lee Daniels' STAR, The Four), and NBC TV (The Voice), as well as other notable film and television franchises.
View source version on businesswire.com: https://www.businesswire.com/news/home/20191216005202/en/
Press inquiries on iLL Wayno:
Amaiya Davis
Republic Records
[email protected]
Investors:
Willa McManmon
VP, Investor Relations & Corporate Communications
[email protected]
Business Media:
Alecia Pulman
ICR, Inc.
[email protected]
Beauty Media:
Danielle Marmel
SHADOW PR
[email protected]
Source: e.l.f. Beauty